What makes a great real estate sign?

What Makes a Great Real Estate Sign?

Real estate signs are a crucial part of any marketing strategy for a real estate agent or agency. They are a primary form of advertising, informing potential buyers and sellers about the availability of properties and services. But not all real estate signs are created equal. Some signs are more effective than others, capturing the attention of passersby and enticing them to take action. In this blog post, we’ll discuss the key components that make a great real estate sign.


The first and most important aspect of a great real estate sign is clarity. The sign should be easily readable from a distance and convey the necessary information clearly and concisely. The font should be legible, and the text should be large enough to read from a distance. The sign should be visible from all angles, so it’s essential to choose a location that has good visibility.


A great real estate sign should also reflect your brand. Your sign should be consistent with your agency’s branding, including the color scheme, font, and overall design. This consistency will help reinforce your brand identity and make your agency more recognizable to potential clients.


The design of a real estate sign is crucial in catching the eye of potential buyers and sellers. A well-designed sign should have a clean and modern look, with a layout that’s easy to read and understand. Avoid cluttering the sign with too much information, as this can make it difficult to read and detract from its overall effectiveness.


The material used for your real estate sign is also an essential factor to consider. The sign should be made of high-quality material that is durable and weather-resistant. This is especially important if the sign will be placed outside for an extended period. Consider using materials such as aluminum composites, PVC, or corrugated plastic, which are durable and can withstand various weather conditions.


The size of your real estate sign is another important factor to consider. Your sign should be large enough to be easily visible from a distance but not so large that it becomes overwhelming. A standard size for real estate signs is 18”H x 24”W, but you can choose larger or smaller sizes depending on your needs and location.


A great real estate sign should include a clear call-to-action that encourages potential clients to take action. The call-to-action can be a simple message such as “For Sale” or “Open House Today,” or it can be a more specific message such as “Call Now to Schedule a Viewing.” Including a call-to-action can help generate more leads and ultimately lead to more sales.

Contact Information

Another crucial aspect of a real estate sign is contact information. This information should be prominently displayed on the sign, making it easy for potential clients to contact you. Consider including your phone number, email address, and web address. If you have a social media presence, such as Facebook or Instagram, you can also include those links.


Adding lighting to your real estate sign can help it stand out and improve its visibility at night or in low-light conditions. Consider using LED lights, which are energy-efficient and long-lasting. The ideal option is a solar-powered sign light, which doesn’t require you to charge it or change batteries. We recommend BriteSign™ brand real estate sign lights because of their quality and high energy capacity.


Finally, the location of your real estate sign is critical. You want to place the sign in an area with high foot or vehicle traffic, such as near a busy road or intersection. The sign should be visible from all angles and not obstructed by trees, buildings, or other obstacles. Be sure to check local regulations and obtain any necessary permits before placing your sign.


In conclusion, a great real estate sign should be clear, branded, well-designed, made of high-quality material, appropriately sized, have a clear call-to-action and contact information, potentially have lighting, and be placed in a strategic location. By paying attention to these key components, you can create an effective real estate sign that catches the attention of potential clients and helps drive sales.

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